Goal 1: Improve Programs and Service Delivery.
Objective 1.1:
Increase programming using plublic input and recreational trends
Actions	Capital Cost Estimate	Operational Budget Impact	Timeframe to Complete	Year to be Completed
1.1.a
Pursue more active opportunities for Baby Boomers who may not attend traditional senior center activities.	N/A	TBD	Short Term	Ongoing
1.1.b
Initiate programming sessions to enhance youth non-sports activities where possible	N/A	TBD	Short Term	Ongoing
1.1.c
Work with Boys & Girls Club to allow teens and tweens to assist in creating programs and activities they will attend	N/A	TBD	Short Term	Ongoing
1.1.d
When tournament quality facilities are available, create outdoor economic impact sports events	N/A	TBD	Short Term
1.1.e
Offer more fitness & wellness classes	N/A	TBD	Short Term	Ongoing
1.1.f
Offer more hobby interest programs	N/A	TBD	Short Term	Ongoing
1.1.g
Offer more outdoor recreation and nature programs	N/A	TBD	Short Term	Ongoing
1.1.h
Initiate programming sessions weekday evenings and weekends	N/A	TBD	Short Term	Ongoing
1.1.i
Offer more adult sports programs	N/A	TBD	Short Term	Ongoing
1.1.j
Research and implement programs in partnership with local outreach; adopt inclusion policy; ADA language	N/A	TBD	Short Term
1.1.k
Develop Bike & Pedestrian safety programs with local partners	N/A	TBD	Short Term	Ongoing
1.1.l
Create additional community events	N/A	TBD	Short Term	Ongoing
Goal 2: Provide New or Improved Facilities and Amenities.
Objective 2.1:
Maintain and/or upgrade existing facilities and build new amenities and facilities
Actions	Capital Cost Estimate	Operational Budget Impact	Timeframe to Complete	Year to be Completed
2.1.a Holcom Park Center		TBD
Replace HVAC units in gym.	$250,000		Short Term	Completed 2017
Resurface North Parking Lot.	$104,000		Short Term	Completed 2018
Interior remodel, floor, gym floor, restrooms.	$75,000		Short Term	Completed 2017 - Gym Floor
Replace Ball Diamond Light on Complex.	$500,000		Short Term	Completed 2017
Major enhancements to Holcom Recreation Center workout/weight rooms and additional program space. (2,500 – 3,000 sf addition).	$800,000		Long Term
2.1.b East Lawrence Center		TBD
Add Parking Lot.	$83,000		Short Term	Completed 2018
Interior remodel, floor, gym floor, restrooms.	$75,000		Short Term	Completed 2017 - Gym Floor, Lobby Floor and Meeting Room
Major enhancements to the East Lawrence Center workout/weight rooms and additional program space. (2,000 – 2,500 sf addition).	$600,000		Long Term
2.1.c Community Building		TBD
HVAC Replacements.	$200,000		Short Term	Completed 2017
Interior meeting room renovations.	$100,000		Short Term	Completed 2018
Major enhancements to the Community Building workout/weight rooms and additional program space. (3,000 – 3,500 sf renovation).	$600,000		Long Term
2.1.d Lawrence Loop Trail		TBD
Install new section on 29 the street to Haskell.	$300,000		Short Term
	(south)
Develop trail from hospital to Peterson Road.	$300,000		Short Term
	(west)
Finish the Lawrence trail “loop.” and include new restroom facilities and drinking fountains.	$300,000 (southeast)		Long Term	Restroom added at Burroughs Creek 2018, Arboretum Restroom 2019, Downtown section design 2019 (11th street to -8th street)
2.1.e Land Acquisition		N/A
Dedicate significant dollars to future land acquisition of no less than 3 areas. These areas to include the west, south, and southeast edges of Lawrence.	$300,000		Short Term
	(south)
	$300,000		Short Term
	(west)
	$300,000 (southeast)		Long Term
2.1.f Eagle Bend Golf Course		TBD
Upgrades to Eagle Bend Golf Course including the expansion of the clubhouse and additional parking.	$500,000		Short Term	Completed 2017
Upgrades to Eagle Bend Golf Course including additional maintenance facilities, add 9 or 18 holes to the course, and an additional pump station.			Long Term
	$1,200,000
2.1.g Historic Structures		N/A
Carnegie Building – Clean and tuck point oldest part of building.	$150,000		Short Term
Union Pacific Depot interior and exterior renovation.	$75,000		Short Term	2019 CIP
Preservation of Historic Structures.	$700,000		Long Term
2.1.h Downtown		TBD
Replace brick pavers in sidewalk	$375,000		Short Term	Completed 2017 and 2018, added phases scheduled for 2019
	($75,000 for 5 years)
Downtown planter/streetscape improvements	$500,000		Long Term
Locate and Provide a new downtown event space to include large paved area, water, power, designated restrooms, and adequate lighting. One potential area for the new Downtown Event Space is Vermont St. between 7th & 8th St.	$750,000		Long Term	2018/ 2019 Downtown Master Planning
2.1.i Spray Parks	$450,000	TBD	Short Term
Provide 2 new spray parks at John Taylor Park and Burroughs Creek Park.	($225,000 per park)
2.1.j Spray Parks	$450,000	TBD	Mid Term
Provide 2 new Spray Parks at South Park and Dad Perry Park.	($225,000per park)
2.1.k Spray Parks	$450,000	TBD	Long Term
Provide 2 new Spray Parks at Holcom Park and Broken Arrow Park.	($225,000per park)
2.1.l Outdoor Aquatic Center		N/A
Paint Pool.	$75,000		Short Term	Completed 2017
Replace Old Slide.	$95,000		Short Term
Remove and replace bad section of concrete.	$75,000		Short Term	Ongoing
Renovate the Outdoor Aquatics Facility.	$2,000,000		Mid Term
2.1.m		TBD	Mid Term
Commit to an updated (or additional) park space in North Lawrence. Updates to include a renovated shelter at Lyon Street Park.	$120,000
2.1.n Amphitheater	$1,300,000	TBD	Long Term
Provide a new community outdoor amphitheater.
2.1.o	TBD	TBD	Long Term
Work on providing a new connection to the Kansas and Wakarusa Rivers with future riverfront development. Lawrence Parks & Rec has the opportunity to take on a lead role in this effort.
2.1.p Youth Sport Complex		TBD
Install ADA compliant restrooms.	$120,000		Short Term	Completed 2017
Install restroom  at west end of complex.	$125,000		Short Term	Completed 2018
Resurface Speicher Road.	$100,000		Mid Term
Extend 27th Street to Dam road for second exit.	$400,000		Mid Term
Improve access from Hwy 10.	TBD		Long Term
Develop paved walking trail.	$900,000		Long Term
Develop an outdoor “destination complex” for tournaments in Lawrence. Destination complex to include major enhancements to YSC (additional soccer fields, football fields, and better site access along with additional parking) and building a new baseball and softball complex.	$2,300,000		Long Term
2.1.q Adventure Park	$750,000	TBD	Long Term
Develop a new Adventure Park that provides activities such as Zip lines. One possible location could be the Prairie Nature Center.
2.1.r Develop Parks		TBD
Green Meadows Park – Pond trail	$150,000		Short Term
Peterson Park – restroom, parking, dog park	$200,000		Short Term
Broken Arrow Park – Parking Lot	$100,000		Short Term
Broken Arrow Park – Replace Shelter and Restroom	$350,000		Mid Term
Burcham Park – shelter and playground	$75,000		Mid Term	2019 CIP
Veterans Park – Upgrade courts	$115,000		Mid Term
Deerfield Park – shelter and restroom	$120,000		Mid Term
Overland Drive Park – playground, shelter, trail	$200,000		Long Term
Edgewood Park – courts and ball diamond	$75,000		Long Term
Centennial Park – Upgrade Skate Park	$125,000		Long Term
2.1.s Dog Park	$150,000	TBD	Long Term
Provide a new fenced in dog park for east/southeast Lawrence.
2.1.t South Park Playground	$500,000	TBD	Mid Term
Provide “destination” style of playground equipment at South Park. Remove existing playground equipment and provide ADA approved play surface.				Playground replaced in 2018 - not destination
2.1.u		TBD	Long Term
Provide a new large picnic shelter (200-250 people) including ac/heated gathering space.	$800,000
2.1.v Indoor Aquatic Center		N/A	Short Term
HVAC unit Replacements in Leisure Pool.	$330,000			Completed 2017
Upgrades and Improvements to the Indoor Aquatic Center.	$900,000		Short Term
Paint Pool.	$100,000		Short Term	Completed 2018
Lighting upgrades.	$75,000		Long Term	Completed 2017
2.1.w	See Staff Document	N/A	On Going
Replace and/or refurbish low scoring park amenities in poor condition. (Amenities with a score of 1).				Completed 2017 and 2018 scheduled in 2019
2.1.x	TBD	N/A	On Going
Preserve natural areas and pocket parks.
2.1.y	TBD	N/A	Short Term
Upgrade parking and restroom throughout the system.				Scheduled for 2019
2.1.z	N/A	Staff Time	Short Term
Create an ADA Transition Plan.				Scheduled for 2019
Goal 3: Organizational Efficiency
Objective 3.1:
Aspire to the new recommended organizational chart
Actions	Capital Cost Estimate	Operational Budget Impact	Timeframe to Complete	Year to be Completed
3.1.a
As attrition occurs, hire the right people that fit the positions on the new org. chart	N/A	Staff Time	Short Term	Ongoing
3.1.b
Create a Succession Plan to address pending retirements	N/A	Staff Time	Short Term	Ongoing
Objective 3.2:
Employ full time and part time/seasonal positions to the City's advantage
Actions	Capital Cost Estimate	Operational Budget Impact	Timeframe to Complete	Year to be Completed
3.2.a
Convert part time to full time positions where it is the most effective	N/A	Added cost of benefits	Short Term
3.2.b
Increase wages for part-time and seasonal employees to a minimum of $10.50 per hour	N/A	$666,720 per year	Short Term	maintenance positions scheduled for 2019
Objective 3.3:
Create a Support Services section of LPRD per the new recommended organizational chart
Actions	Capital Cost Estimate	Operational Budget Impact	Timeframe to Complete	Year to be Completed
3.3.a
Add one Assistant Director for LPRD	N/A	$68,500 per year + Benefits	Short Term	Completed 2017
3.3.b
Add one Support Services Manager to supervise the Support Services section of LPRD	N/A	$50,000 per year + Benefits	Long Term	Completed 2018
3.3.c
Add one Human Resources Specialist for LPRD	N/A	$50,000 per year + Benefits	Long Term	Completed 2018
3.3.d
Add one Finance Manager for LPRD	N/A	$50,000 per year + Benefits	Long Term
3.3.e
Add one Grants, Alliances, Partnerships, and Sponsorships (GAPS) Specialist for LPRD	N/A	$40,000 per year + Benefits (Can bring in more than Paid)	Long Term
3.3.f
Add one Customer Services Registration Specialist for LPRD	N/A	$35,000 per year + Benefits	Long Term
Objective 3.4:
Define Customers, Target Markets/Audiences
Actions	Capital Cost Estimate	Operational Budget Impact	Timeframe to Complete	Year to be Completed
3.4.a
Review preliminary list of strategies provided and refine	N/A	Staff Time	Short Term
3.4.b
Assess existing messages and materials for targeting to identified audiences	N/A	Staff Time	Short Term
3.4.c
Evaluate potential for creating specific Marketing Plans and Budgets for Eagle Bend Golf Course and Sports Pavilion Lawrence and implement as appropriate	N/A	Staff Time	Short Term
Objective 3.5:
Enhance Partnerships
Actions	Capital Cost Estimate	Operational Budget Impact	Timeframe to Complete	Year to be Completed
3.5.a
Assess existing partnerships specifically related to marketing; identify those to strengthen	N/A	Staff Time	Short Term
3.5.b
Work with Explore Lawrence and City Administration to review guest tax proceeds distribution	N/A	Staff Time	Short Term	Ongoing
Objective 3.6:
Refine Marketing and Promotion Strategies
Actions	Capital Cost Estimate	Operational Budget Impact	Timeframe to Complete	Year to be Completed
3.6.a.(1)
Review Activity Guide for opportunities to make the document more user friendly -- perhaps reorganize; use the guide to move people to the website.  Begin to move away from paper to electronic guide	N/A	Staff Time	Short Term	Ongoing
3.6.a.(2)
Enlist the help of a volunteer committee to review the website for ease of use	N/A	Staff Time	Short Term
3.6.a.(3)
Review the possibilities for redesign of the website to be more friendly, inviting, and fun within constratins of the overall City system.	N/A	Staff Time	Short Term
3.6.b
Social Media review -- present pilot program for increasing immediacy of information sharing	N/A	Staff Time	Short Term	Ongoing
3.6.c
Simplify online registration	N/A	Staff Time	Short Term
Objective 3.7:
Public Relations Strategies
Actions	Capital Cost Estimate	Operational Budget Impact	Timeframe to Complete	Year to be Completed
3.7.a
Design and implement a one-year program of initial promotions	N/A	Staff Time	Short Term
3.7.b
Evaluate effectiveness and revise as appropriate	N/A	Staff Time	Short Term
Objective 3.8:
Performance Monitoring
Actions	Capital Cost Estimate	Operational Budget Impact	Timeframe to Complete	Year to be Completed
3.8.a
Design and implement routine surveys relative to effectiveness of marketing and promotions.  Specifically include a question of where people get their information regarding programs and activities on all materials	N/A	Staff Time	On Going
3.8.b
Continue to track, monitor, and report facility use to support economic impact measures	Increase in CIP	N/A	On Going
Goal 4: Improve Financial Position of LPRD
Objective 4.1:
Increase Funding Opportunities
Actions	Capital Cost Estimate	Operational Budget Impact	Timeframe to Complete	Year to be Completed
4.1.a
Implement a Cost Recovery Philosophy and Policy to track cost center expenses and provide consistent, equitable, and fair user fees	N/A	$50,000	Short Term	Planned 2019
4.1.b
Implement Land Dedication (or Fee-In-Lieu) and Developer Impact Fee Policy for all new residental developments to build trails, parks, and open space approved by the City	N/A	Staff Time	Short Term
4.1.c
Pursue dedicated, ongoing funding source through sales or special Parks and Recreation district tax	N/A	Staff Time	Mid Term
4.1.d
Create and fund a five-year CIP budget for LPRD to plan on deferred maintenance	TBD	Staff Time	Short Term	Completed annually
4.1.e
Investigate the creation of a LPRD Foundation to solicit tax-deductible donations for LPRD as well as the Scholarship Fund	N/A	Staff Time	Short Term
4.1.f
Pursue new, and continue ongoing, opportunities with universities, schools, wellness, state, and other public or private opportunities	N/A	Staff Time	On Going
4.1.g
Maintain portion of the sales tax so it is distributed equitably as intended when it passed	N/A	Staff Time	Short Term
4.1.h
Pursue sponsorships with appropriate entities	N/A	Staff Time	On Going
4.1.i
Develop and adopt a formal Partnership Policy	N/A	Staff Time	Short Term
4.1.j
Investigate passing a bond referendum for major facility upgrades	N/A	Staff Time	Long Term
4.1.k
Develop and adopt a formal Sponsorship Policy	N/A	Staff Time	Short Term	Completed 2018
4.1.l
Pursue partnerships with organizations that can assist with joint programming opportunities	N/A	Staff Time	On Going