The elements of a Successful Shrine Bowl All-Star Game

 

  1. Game Site:  A football game facility useable by the Shrine Bowl all day the last Saturday in July and on Friday afternoon prior to game day.  The stadium should have:

1.1.     Seating enough to accommodate an expected attendance of 6 to 10,000 spectators.  The Shrine Bowl will also consider "room to grow" capacity of the stadium.  If attendance should grow to 15,000 we will need to have the space to do so.

1.2.     2 locker rooms to accommodate the east and west squads for the Friday afternoon practice as well as the pre-game preparations, half-time meetings, and post game clean-up.

1.3.     Officials locker room.

1.4.     Laundry facilities to handle post practice (Friday afternoon) and post game laundry needs.

1.5.     Press box for 10 to 20 media plus TV crew, radio crew, stats crew, and PA, sound, and scoreboard technicians.

1.6.     Good playing surface properly marked and trimmed for football; and a marked, reserved seat section.

  1. The facility should provide the following methods to the Kansas Shrine Bowl for generating revenues for Shriners Hospitals.

2.1.     Concessions - Ideally we would prefer to own, control and operate the food and drink concessions for our game with expected revenue of about $15,000.00 and profits of about $10,000.00. 
Because of existing contract requirements in some facilities, the Shrine Bowl will consider a negotiated percentage (typically 20% of gross) of the food and drink concessions.  The KSB can staff the concession stands with Shrine volunteers if needed for another 10% of the gross.

2.2.     The Kansas Shrine Bowl will need from two to four spaces (4-8 foot tables and 4 chairs provided by the university at each of the spaces) in prime locations near the stadium entry points, for display and sale of game souvenirs with 100% of the proceeds going to Shriners Hospitals for Children.  The KSB will staff the souvenir booths with Shrine volunteers.

2.3.     Controlled parking where our volunteers can collect a "per car" donation for Shriners hospitals.  If this element is not available, the Shrine Bowl will consider an off-setting alternate revenue source.  Typically we receive $2,500.00 to $3,000.00 from parking.

2.4.     Hospitality area at the game site to welcome 250 to 300 sponsors and VIPs.  A press box/sky box area or tent space can be considered.  Food & soft drink costs in this area are usually sponsored by the local Chamber of Commerce and/or their members or the Convention & Visitors Bureau, and the area is staffed by local non-shrine volunteers.

  1. Other stadium needs:

3.1.     Access to game day ticket booths [with fans or air conditioning] and gate keys or stadium supervision with full access keys.

3.2.     Space for sponsor tents, 4 KSB 10’ X 20” tents, and sponsor banners

3.3.     Supplemental security, as required by the facility, for the 14 to 20 person Kansas Shrine Bowl security staff.  Customarily, two to four officers from two hours prior to game kick-off.

3.4.     Program book storage from the Thursday prior to the game until Tuesday following the game, if needed.

3.5.     First Aide & Ambulance access.

3.6.     Access to training room and ice [300 pounds on game day] for sidelines and locker rooms.

3.7.     Scoreboard operator, sound technician[PA mic, officials mic, wireless field mic, pre-game DVD music]

3.8.     Stat Crew.

  1. Expected Expenses:

4.1.     Stadium rental (usually waived if all expenses are otherwise covered.).

4.2.     Clean-up, sometimes paid directly to clean-up crews (usually about $500)

4.3.     Security to supplement our security volunteers(usually paid direct by the hour)

4.4.     Equipment manager to do laundry or access to the laundry facilities (usually about $100)

4.5.     Trainer available for ice and use of training facilities (usually waived or charged for ice only)

4.6.     Stats crew, if not volunteers. (usually provided by the facility)

4.7.     Minimal stadium event crew for scoreboard, electrical, sound, plumbing and supervision.(usually under $1,000 and sometimes paid direct to the personnel)

  1. Football Teams, 45 East & 45 West

5.1.     Housing and meals.

5.2.     Local transportation to Banquet & or Parade as needed.

5.3.     Flat bed trucks for the teams in the parade.

  1. Band Camp:  The Kansas Masonic Band consists of about 225 sophomores, juniors, and senior high school band members from across Kansas who practice and train Tuesday through Saturday and perform at the banquet, in the parade and at the Game.  Potential game site cities and/or Universities should address the Band Camp’s needs (both the ability to provide and possible costs);

6.1.     Administration and instructional staff. [Administrative & instructional staff can be provided from outside the university if needed]

6.2.     Practice and performance facilities.

6.3.     Housing and meals.

  1. Cheer Camp:  The Kansas All-Star Cheer Squad consists of about 80-150 sophomores, juniors, and senior high school cheer squad members from across Kansas who practice and train Thursday through Saturday and participate in the Banquet, the Parade and they cheer at the Game.  Potential game site cities and/or Universities should address the Cheer Camp’s needs (both the ability to provide and possible costs).

7.1.     Administration and instructional staff. [Administrative & instructional staff can be provided from outside the university if needed]

7.2.     Practice facilities.

7.3.     Housing and meals.

7.4.     Local transportation.

7.5.     Flat bed truck for parade.

  1. Cross Country All-Star Camp:  The Kansas All-Star XC Teams consist of an East & West Men’s Team and an East & West Women’s Team.  There are approximately 15 on each team or about 60 total.  There are also 6 to 8 coaches.  The All-Stars are selected from across Kansas and they practice and train on Friday and Saturday and participate in the Banquet, the Parade, and they finish their race during pregame ceremonies at the stadium.  Potential game site cities and/or Universities should address the XC Camp’s needs (both the ability to provide and possible costs).

8.1.     Course and University usage advisory.

8.2.     Practice facilities and/or locations.

8.3.     Housing and meals.

8.4.     Local transportation

8.5.     Flat bed truck for parade.

  1. Parade Location - A downtown route approximately one mile long.  Local parade expenses, if any, are usually handled by the Convention & Visitors Bureau, the Chamber of Commerce, the city, or all of the above.  The parade will consist of Shrine units from across Kansas, plus some sponsor and military participation (usually lasting from one to two hours).  Other elements of a successful parade follow:  Proposals should address each element and any expected costs.

9.1.     Help with permit and police traffic control.

9.2.     Location and structure or vehicle to serve as reviewing stand.

9.3.     Traffic controlled or closed to non-parade traffic on main route from 9:45 to end of parade.

9.4.     Traffic controlled or closed to non-parade traffic in formation areas from 7:00 a.m. to 10:00 a.m.

9.5.     Six separately designated formation areas. (a large vacant parking lot is preferred)

9.5.1.   Two blocks of two lanes, or equivalent, for main contingent, i.e.: escort, band, dignitaries, teams, cheerleaders, etc.

9.5.2.   Two blocks of two lanes, or equivalent, for Abdallah Shrine.

9.5.3.   Two blocks of two lanes, or equivalent, for Arab Shrine.

9.5.4.   Two blocks of two lanes, or equivalent, for Isis Shrine.

9.5.5.   Two blocks of two lanes, or equivalent, for Midian Shrine.

9.5.6.   Two blocks of two lanes, or equivalent, for Mirza Shrine.

9.6.     Twenty-four civic volunteers from 8:00 a.m. to 10:00 a.m. to help direct and control traffic into formation areas.

9.7.     Barricades as needed with placement and removal.

9.8.     Access to restrooms or portable toilets in the formation area and for spectators along parade route.

9.9.     A area suitable for a post parade tailgate party [burgers and soda- no alcohol] involving parade participants and parade volunteers.

  1. Banquet -  The Kansas Shrine Bowl banquet is a featured element of the entire Kansas Shrine Bowl Week-end.  The Banquet is held Friday evening prior to the Saturday game. 

10.1. The Banquet facility needs to seat up to 1,200.

10.2. Air-conditioned facility

10.3. Be available all day Thursday and Friday for set-up and decoration (if any).

10.4. Table cloths, napkins, china, and flatware for 1,200.  (note: Premium plastic dinnerware and flatware will be considered if china and stainless are unavailable.)

10.5. Complete serving of all 1,200 in 25 minute period (both buffet and served can be considered).

10.6. A deluxe menu priced at approximately $20.00 inclusive of tax, tip, and facilities and equipment rental, if needed.

10.7. Clearance for outside contract of video and sound (Shrine Bowl paid).

10.8. Space for display of sponsor banners and possible assistance for hanging the banners.

10.9. Space in the entry/exit area for six 8' tables for display and sale of Kansas Shrine Bowl souvenirs.

10.10.       A location in or near the banquet hall for the performance and observation of the opening 8 minute, 225 piece band concert

  1. Other Shrine Bowl Events.  The Kansas Shrine Bowl may plan the following auxiliary events in addition to the Banquet, Parade & Game.  Potential Shrine Bowl site proposals should also address these elements as they may be used to increase interest, attendance, and revenues.  The Shrine Bowl would be particularly interested in the community’s suitability for an event and its likely ability to help with planning and volunteer staff during the event.  The Shrine Bowl brings to these events; its prestige and reputation; its world renown and respected charity, i.e. Shriners Hospitals for Children; and its experienced administration.

11.1. 2 Mile Charity Run

11.1.1.                  Same course as the XC All-Star Race

11.1.2.                  30 volunteers needed.

11.2. 1M Fun Run/Walk:

11.2.1.                  Course designation

11.2.2.                  6 volunteers

11.3. Arts & Craft Fair

11.3.1.                  Designated area.

11.3.2.                  Volunteers for booth assignments

11.3.3.                  Volunteers for check-in

11.3.4.                  Volunteers for unloading and reloading

11.4. Kids Fair

11.4.1.                  Volunteers for planning and acquisitions.

11.4.2.                  Volunteers for administration and control

11.5. High School Combine

11.5.1.                  Football Field [preferably artificial turf].

11.5.2.                  Convenient access to weight room or equipment.

11.5.3.                  4 volunteers to assist with check-in

11.6. Charity Poker Run or other Bike Event

11.6.1.                  Volunteers for planning, developing sponsors,  check-in, conducting the event, and awards

11.7. Special Shopping Promotions

  1. Non-Participant Housing -
    Hotel and motel rooms will be needed in the following estimated numbers:  All reservations for KSB blocked rooms will be made through the KSB office on their toll free number and transmitted by fax or e-mail to the respective hotels on a weekly basis from about May 15th through the cut off date of July 7th.

12.1. 20 rooms [Friday & Saturday] for the Kansas Shrine Bowl office and VIPs (all in headquarters hotel)

12.2. 45 rooms [Friday & Saturday] for Abdallah Shrine (some in headquarters hotel)

12.3. 45 rooms [Friday & Saturday] for Arab Shrine (some in headquarters hotel)

12.4. 45 rooms [Friday & Saturday] for Isis Shrine (some in headquarters hotel)

12.5. 45 rooms [Friday & Saturday] for Midian Shrine (some in headquarters hotel)

12.6. 45 rooms [Friday & Saturday] for Mirza Shrine (some in headquarters hotel)

12.7. 70 rooms [Friday & Saturday] for east participants' friends and relatives

12.8. 70 rooms [Friday & Saturday] for west participants' friends and relatives

12.9. Additionally, about 4 rooms may be needed for Wednesday and 15 rooms for Thursday.

12.10.       Rates are expected to be competitive with other locations in Kansas considering the season and condition of the facility.  Rooms will need to be blocked and contracted before game site location is finalized. Needed comps are as follows:

12.10.1.              Shrine Bowl office Tuesday through Saturday in headquarters hotel and a sleeping room for the office staff.

12.10.2.              Best suite in headquarters hotel for the Imperial Potentate on Thursday, Friday and Saturday.

12.10.3.              Headquarters hotel ballroom for joint Shrine Hospitality for Friday evening, Saturday mid-day and Saturday evening and night.  This must be complimentary or locally sponsored.

  1. Publicity - A key element in a successful Kansas Shrine Bowl is the local publicity the event receives.  Naturally, local media sponsors of the event and surrounding activities are essential.  Media sponsors need to include print, radio, TV and cable.  Probable publicity needs include:

13.1. Twice per week 1/8 to 1/4 page newspaper ads during the 16 weeks prior to the game.  To promote advance ticket sales and souvenir sales and to credit sponsors and to inform about Shriners Hospitals.  Four days of 1/4 page newspaper ads during the last week prior to the game.

13.2. An eight to sixteen page tabloid size insert in the Sunday, Monday or Tuesday edition (prior to the game) with sufficient extra copies for all selected hotels to hand out during Shrine Bowl week-end.

13.3. A series of newspaper articles prior to the game featuring area athletes [all-star football or XC] in the game or race, band members, cheerleaders, and former or current hospital patients.  The KSB will provide 16 pre-event releases with pertinent up-to-date information about the events and the participants.

13.4. Weekly talk show interviews about Shrine Bowl week-end activities and charity functions, on both radio and TV., during the four weeks prior to the game.

13.5. One hundred P.S.A.'s about the game to run on cable during the 3 weeks prior to the game.

  1. Misc. and Special Helps - Naturally many special helps may be initiated in any particular community that may or may not be possible in all game site cities.  Examples of helpful, but not strictly necessary elements are as follows:

14.1. Promotion of free parade through direct mail to child care centers and pre-schools.

14.2. Promotion of employer bulk ticket sales through Chamber of Commerce meetings or mailings.

14.3. Help organizing 4 to 6 meetings prior to the game for planning and scheduling discussions.

14.4. Help scheduling public appearances at civic and fraternal meetings and activities.

14.5. Special grant to help offset expected or unusual expenses.

14.6. Community and area consignment advance ticket sales locations.

 

  1. All of the above elements have some impact on our ability to raise funds for Shriners Hospitals for Children, our main reason for having the event.  Some of the elements may have to be sacrificed or foregone in some sites, but where these elements are missing, we will be looking for new elements to replace the lost revenue production.  All of the elements described above have been fulfilled in some manner by other game site cites in Kansas during the resent past.

 

  1. The economic impact to the community hosting the Kansas Shrine Bowl has been estimated at 1.75 to 2.5 million dollars.

16.1. The Kansas Shrine Bowl Board of Directors invites proposals from the Convention and Visitors Bureau of potential host site cities to host a future game.  Generally, the board will select east cities for events in even numbered years and west cities for odd numbered years.  For our purposes, the east/west dividing line is roughly a diagonal line connecting Marysville and Caney.

16.2. Proposals to host future games should be submitted, prior to December 31st, 3 years prior to the proposed game.  For example:  a proposal for the 2012 game would need to be received before December 31 , 2009.  Proposals should address in some manner all of the elements listed above. 

  1. The study committee will be looking at the proposals to answer following criteria:

17.1. Are all units; i.e., Government, Chamber, CVB, School, Media, local Shrine groups, and private businesses such as motels, shopping area and restaurants, working together to build a successful event week-end?

17.2. Does the site city have a “point person” with sufficient clout to pull the community together in this cause and “make it happen”.

17.3. Are facilities for all events adequate or sufficient to provide needs?

17.4. Are costs reasonable and competitive with other game site host cities?

17.5. Is the potential for revenues completive with other game site cities?

  1. Questions may be addressed to any board member, or the Kansas Shrine Bowl office, 800-530-5524 , e-mail  ksshrine@kansas.net  The Executive Director will be happy to meet with representatives of any potential game site city to help analyze a game site’s suitability and explain these elements or guidelines.  Additional information on our event and our organization may be found at our Web Site, www.ksshrine.com

 

  1. The game is always scheduled for the last Saturday in July.  Proposal deadline for the 2012 Shrine Bowl is December 31, 2009.